Dean & Wye Valley Tourism

Forest of Dean District Council working with partners to boost tourism

Forest of Dean District Council are underlining their commitment to attracting visitors to the area by extending their partnership with Forest of Dean and Wye Valley Tourism until 2025, working with partners to showcase the best of what the Forest of Dean and Wye Valley has to offer.

Cabinet Member for Economy, Cllr Bernie O’Neill said:

“It’s fantastic to be able to further extend our working partnership with Forest of Dean and Wye Valley Tourism.

“The visitor economy is of huge economic importance to the district and is vital in supporting our local communities and helping our high streets to thrive. Working with Forest of Dean and Wye Valley Tourism enables us to reach a wider audience to show just what the Forest of Dean can provide to visitors.

“Though the difficulty of the past couple of years has subsided a little, businesses in the visitor economy remain under great pressure in a highly competitive market. At times like this, it is even more crucial that the District has a coordinated approach to compete with other areas, in order to reach out, and connect with potential visitors and I’m pleased that Cabinet have agreed to continue this working partnership until 2025.”

Forest of Dean and Wye Valley Tourism work as the lead Destination Management Organisation (DMO) for the area, helping to connect local and small businesses within the district with a much larger audience. They will continue to support this by coordinating marketing materials across the Forest of Dean and Wye Valley Tourism website, through their own social media channels and in local, regional and national publications. 

The team at Forest of Dean and Wye Valley Tourism have delivered several projects throughout the past year including the Find Your Freedom campaign, which has encouraged many visitors to towns across the Forest, and the work organising and promoting the Women’s Tour of Britain 2022 which saw huge numbers turn out to view the race and to cheer on the participants.

The Council will continue to work alongside Forest of Dean and Wye Valley Tourism on campaigns that help to highlight the incredible potential of the area, supporting the reopening of the high street after the pandemic and bringing the benefit of visitor spend to towns, particularly resulting from the demand for ‘staycations’. 

Co-Chair of Forest of Dean and Wye Valley Tourism, Helen O’Kane said:

"Tourism is a vital engine in the rural economy, supporting jobs, education and well-being.  To extend our partnership with Forest of Dean District Council enables us to continue our work to raise the profile of our beautiful area nationally and internationally.

"Thanks to this investment in Visit Dean Wye, Forest of Dean and Wye Valley Tourism has played a major role in representing businesses through the pandemic and we’re pleased to see our work has helped increase tourism to the areas. We now have the funding to continue to support hospitality and tourism businesses and deliver real benefits to the wider community."

Further information on the partnership can be found here: https://meetings.fdean.gov.uk/documents/s30828/Forest%20of%20Dean%20and%20Wye%20Valley%20Tourism%20-%20SLA%20review%20-%20Cabinet%20Report.pdf 

For more information on Forest of Dean and Wye Valley Tourism, including how to showcase a business in the district, please click here: https://www.visitdeanwye.co.uk/

Contact Information

Forest of Dean Communications Team

media@fdean.gov.uk